{"id":320,"date":"2021-10-15T05:07:00","date_gmt":"2021-10-15T05:07:00","guid":{"rendered":"http:\/\/147.182.208.57\/blog\/leverage-effectiveness-of-segmented-leads-with-automated-follow-up-system\/"},"modified":"2022-03-22T12:48:06","modified_gmt":"2022-03-22T12:48:06","slug":"leverage-effectiveness-of-segmented-leads-with-automated-follow-up-system","status":"publish","type":"post","link":"https:\/\/flowup.com\/blog\/leverage-effectiveness-of-segmented-leads-with-automated-follow-up-system\/","title":{"rendered":"Leverage the Effectiveness of Segmented Leads with an Automated Lead Follow-Up System"},"content":{"rendered":"

You\u2019re checking out a new SaaS tool for your startup company. You did your research, compared offerings, and found an option you really like. You even booked an hour-long demo with a sales rep. The call was great \u2014 you liked the rep, had positive feelings toward the company, and we\u2019re getting ready to make your final decision.<\/p>\n

Then, after all that time spent with the company, you receive an email. You were expecting a personalized follow-up or maybe even a generous discount code. But instead, you got a generic email asking you to schedule a demo \u2014 which you had already done.<\/p>\n

As a result, you felt unspecial and like the time you invested with the company didn\u2019t matter.<\/p>\n

You were a victim of improper lead segmentation \u2014 and it was a big turn-off to you as a consumer. Consequently, you decide to go with a competitor. A negative (or even too generic) interaction with your brand can cause you to lose valuable leads. So what can you do about it?<\/p>\n

Lead segmentation is key to helping your brand accurately and efficiently nurture and close more leads.<\/p>\n

Let\u2019s dive in.<\/p>\n

What is Lead Segmentation?<\/h2>\n

Lead segmentation is the process of breaking your list of leads into smaller but more specific lists in order to communicate in a more personalized way. A critical method for segmenting leads is based on various factors like, demographic, behavioral, geographic, lead\u2019s status, a number of times attempted to reach, age of the data in the organization or position in your workflow, etc.<\/p>\n

By creating unique strategies for each segment of your list, you can improve your communication relevance and personalization and maximize results.<\/p>\n

Why do you need to segment leads?<\/h2>\n

Lead segmentation is important for so many reasons, from organization and prioritization to customer experience.<\/p>\n

Here are a few reasons why you should segment leads: <\/strong><\/p>\n

    \n
  1. Build better relationships with both your prospects and customers.<\/li>\n
  2. Create a fast and smooth purchase process.<\/li>\n
  3. Convert more leads and drive more revenue.<\/li>\n
  4. Improve response rates and engagement<\/a>.<\/li>\n
  5. Lower customer acquisition costs and improve marketing ROI.<\/li>\n
  6. Collect meaningful data and insights on your audience.<\/li>\n<\/ol>\n

    Lead segmentation works for any industry, from real estate and insurance to tourism and wellness \u2014 plus everything in between. Segmenting leads facilitates a better lead nurturing process for any kind of company.<\/p>\n

    Stimulate your Segmentation with Tailored Workflow for each Segmented List<\/h2>\n

    Once you\u2019ve segmented your leads, it\u2019s important to create a tailored workflow that keeps your leads connected to your brand. This should be done through multiple touchpoints on a frequent (but not too frequent!) basis. Another key for successful lead nurturing is to adopt an omnichannel communication<\/a> strategy for your follow-ups. Omnichannel follow-ups mean you\u2019re not just sending email after email. Instead, you\u2019re following up across different channels<\/a>, like email, phone, tell surveys, SMS, MMS, and more.<\/p>\n

    While this may sound intimidating, an automated lead follow-up system<\/a> can handle the heavy lifting, helping you follow up with leads in a timely manner across multiple communication channels.<\/p>\n

    See FlowUp in action with Segmented Leads and Automated Lead Follow-ups<\/h2>\n

    With an automated follow-up system like FlowUp<\/strong>, you can truly harness the power of lead segmentation without manual effort. Lead segmentation capabilities are baked in from the start.<\/p>\n

    A few ways you can segment your leads with FlowUp, by lead status would be:<\/strong><\/p>\n