Drive more Sales
with Strategic Lead Nurturing

Track and Nurture every lead, every step of the way,
and enrich your Sales Funnel with Quality Leads to Grow Business.

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What is
Lead Nurturing?

The automated process of distributing customized and relevant material to prospects and consumers at each point of their buying journeys is known as lead nurturing.

Lead nurturing is the exercise of building and reinforcing relationships with prospective clients at every level of the sales funnel, allowing marketing teams to create flexible, adaptive communications on a large scale. Lead nurturing campaigns use several channels such as voice, SMS, and emails to engage with each prospect and client on an individual basis.

Design a Custom Lead Nurturing Workflow

With FlowUp’s follow-up automation platform, you can build a bespoke sales workflow
that moves your leads through the funnel from the initial contact to the final close.

  • Easily build the path to closing

    Design a visual workflow for each segment of your target audience.

  • Connect across multiple channels with a click

    Integrate Email, SMS, MMS and an array of other channels to enhance your lead nurturing campaign.

  • Seamlessly systematize all leads

    Build a customized and automatic system for managing both opt-in and opt-out leads.

  • Follow your lead when they’re at their warmest

    Automatic nurturing means you can easily keep up with hot leads before they go cold.

Lead Nurturing Workflow

Stay Present Across Every Channel

Convert leads faster and build deeper relationships when you connect across multiple communication channels.
FlowUp supports SMS & MMS, email, voice announcements and a growing number of channels.

Stay Present Across Every Channel
  • Deploy versatile communication options

    Increase your revenue opportunities by nurturing leads across the channels they actually pay attention to.

  • Stay local

    Be local, wherever you are. Improve nurturing efforts with local and toll-free caller IDs.

  • Schedule strategically

    Time your lead nurturing touch points just right with detailed campaign setting options.

  • Assign multiple numbers to each campaign

    Use number groups to keep your communications varied.

Manage Inbound Leads Effortlessly

Inbound leads? Bring them on! With FlowUp, you can manage and communicate with inbound leads immediately and automatically. Just build the strategy, and we’ll make it flow!

  • Be there when they need you

    Inbound leads are ready to talk. FlowUp allows you to promptly transfer calls and communications to live agents.

  • Respond every time

    Use auto-responders to get back to leads right away — even while you’re out of the office.

  • Accept messages 24/7

    Receive and accept requests from leads at all times with an after-hours voice mailbox — no need to make them wait to call back the next morning!

  • Stay in the loop after hours

    Receive automated email updates with after-hours updates so you don’t miss a beat.

Inbound Leads

Strategically Nurture Leads with Smart Segmentation

For effective lead nurturing, relevance is everything. With FlowUp, you can create custom filters and segments to ensure you reach the right people with the right message.

Smart Segmentation
  • Create customized lead filters

    Distill your leads list down with specialized filters for demographics, interests, product lines, source, and more.

  • Segment leads based on action-driven triggers

    Keep track of your hottest leads with segmentation capabilities based on specific actions you define.

  • Keep your list clean and up-to-date

    Use contact statuses to easily classify your closed and DNC leads.

  • Localize your follow-ups

    Nurture leads on their timezone with geographical filters, no matter where your contact center is based.

Connect FlowUp with the Tools You Already Use

FlowUp integrates with your CRM so you can share valuable insights between both platforms.
Don’t let administrative hassles slow down your sales.

  • Integrate FlowUp with any CRM software via API
  • Track follow-ups and lead information in one place
  • Access detailed customer insights

Lead Nurturing Use Cases

Leverage the power of Lead Nurturing — no matter what industry you’re in

Real Estate

Real Estate

Let your clients know about new open houses in their area with smart segmentation and voicemail drops.

Mortgage Lending

Mortgage Lending

Check-in with all of your warm leads at once, and let your current clients know about interest changes and product announcements.



Book your vacation rental faster with easy-to-send alerts on new availability and promotions.

Health & Wellness

Health & Wellness

Increase membership and sales with bulk follow-ups that reach your target audience instantly.