Global sales of e-commerce products have risen above the roof in the last 2 years. Sales are projected to double from pre-pandemic levels, embarking $ 7 billion globally by 2025. Every company wants to capitalize on the acceleration and extend its e-commerce business. But too much information is out there that it’s easy to get lost in the middle.
Businesses need help catching the attention of their potential clients in their customer journey, prioritizing their e-commerce marketing strategies on the targeted customer, and converting them in the post-purchasing portion of the buyer experience.
That’s why we made this guide!
If your e-commerce business has difficulty optimizing your digital marketing, bringing sales, and improving your customer retention, you have come to the right guide—An ultimate guide to growing your business.
What is eCommerce Marketing?
E-commerce marketing uses potential strategies to drive traffic to your online store, converting leads into paying customers and retaining those relationships post-purchase.
An efficient eCommerce marketing strategy includes both on- and off-site marketing methods. It entails determining your eCommerce company model, selecting your marketing channels and audience profiles, creating your value proposition, and other aspects of the digital marketing mix.
But again, What Exactly is eCommerce?
E-commerce is buying and selling products and services over the Internet. It often refers to the e-commerce brands that sell consumer packaged goods, but it can refer to any industry business. The prime benefits are that these brands get better ROI, are much easier to target audiences, and deliver a personalized omnichannel experience and better culmination.
The difficulties stem from increased rivalry among brands, internet marketplaces, and major established shops. Yet, if you have a quality product and a captivating story, there are a lot of potential outcomes.
Why should you opt for eCommerce Marketing?
Establishing and sustaining an online business through eCommerce is an exciting endeavor with its challenges and rewards. Most e-commerce store owners need to learn how to market their companies successfully. They try to apply the same tactics they do for their physical store—which will fail—or they employ tactics designed for blogs rather than e-commerce establishments.
Some things are more or less unique to online entrepreneurship, even though it primarily operates on the same principles as a traditional business. They include how an online firm is marketed and how eCommerce lets individuals transact business in the first place.
Thus, Succeeding in e-commerce requires robust e-commerce marketing strategies that enable you to fulfill your goals and make the most of your online business without splitting too many hairs.
5 Major Benefits of eCommerce Marketing
When it comes to e-commerce, marketing is essential to the success of any online business. E-commerce marketing can differentiate between a thriving business and one that falls short of its potential. There are many benefits to e-commerce marketing, but I’ll highlight five of the major ones below:
1. Boost Lead Generation
You can filter and funnel your advertisements to particular demographics to optimize ROI. Average online customers have developed a blind spot for random or broad-net banner adverts. Still, you may fight ad blindness by concentrating your online marketing efforts on a specific target market utilizing customer data.
2. Increase Brand Awareness
Once battalions of loyal customers depend on your company’s e-commerce products and services, your business can become a household brand.
For instance—some people use a reputable brand name to refer to tissues or cotton swabs. Building brand awareness is the foremost step to achieving this degree of success. Put your brand in the spotlight through e-commerce marketing techniques, and give customers an unforgettable experience to keep them returning.
3. Enhance User Experience & Customer Loyalty
E-commerce marketing can be your company’s right hand to stay connected to your loyal customers and increase the flow of return customers to your e-commerce website.
Loyal programs can help your brand to become a fixture in a customer’s lifestyle. At this degree of proximity, you can start upselling your devoted members on premium services or cross-selling them on related goods.
4. Cost-Effectiveness & Greater Flexibility
Compared to traditional forms of marketing, e-commerce marketing can be much more cost-effective. With the ability to target specific audiences and track the success of your campaigns, you can allocate your marketing budget more efficiently and effectively.
E-commerce marketing has the flexibility to experiment with different strategies and tactics. You can quickly test various campaigns and measure their success, allowing your business to adjust its approach and optimize the results.
5. Access to Valuable Data
E-commerce marketing provides access to valuable data that can guide you to understand your customers and their behaviors better. By analyzing this data, you can gain insights into what products are popular, what marketing tactics are effective, and how to improve the overall customer experience on your site.
The Best Approach for eCommerce Marketing
As a consumer, you expect a seamless experience across all the devices and channels you use to shop online. This is where omnichannel marketing automation comes in as the best approach for e-commerce marketing.
Omnichannel Marketing Communication is the best approach for e-commerce marketing because it allows you to meet your customers where they are, with the right message at the right time, and in a way that feels personalized and relevant to them. This creates a seamless and enjoyable shopping experience that increases customer loyalty and drives more sales for your e-commerce business.
Omnichannel Marketing automation means using technology to create a unified customer experience across all touchpoints, including email, social media, mobile apps, and your website. Using automation tools, you can deliver personalized and consistent messaging to your customers at every stage of the buying journey, regardless of their device or channel.
For instance—if you abandoned your cart during your initial search for shoes, an e-commerce retailer using omnichannel marketing automation might send you an email reminding you of the items you left behind, along with a personalized offer to encourage you to complete your purchase. They might also show you ads for the same shoes on social media or a mobile app to remind you of your interest.
The eCommerce Marketing Funnel
Awareness Stage: The awareness stage is when potential buyers have just heard about you. They are unfamiliar with your brand, so your fundamental task is to educate them and build trust.
Interest Stage: The interest stage is where users have recognized your solutions to their problems. The goal is to get them to join your email list and start the relationship.
Purchase Stage: At this stage, users know enough about your product and service and how it caters to their needs, and now they need a nudge to go through the checkout process. Your task is to erase any friction and make it irresistible for them to check out.
Repeat Stage: Increasing retention and client lifetime value is the lifeblood of eCommerce You must keep them satisfied by giving them special awards, loyalty points, and more excellent comfort.
Top 5 Most Popular eCommerce Marketing Platforms
#1 FlowUp
FlowUp is an all-in-one marketing and sales interaction platform for lead engagement and follow-up automation. FlowUp is an AI-powered omnichannel solution to pursue your target audience in a sophisticated manner. Using customer workflow, it creates actions and reactions for any trigger. Its easy-to-use interface is made to safeguard teams’ time while converting more leads.
Its prime Features:
Ringless Voicemail: By reaching any mobile number quickly, FlowUp will help you gain more prospects without being intuitive with its ultimate feature of ringless voicemail.
Tele-survey Campaigns: With this feature, you can talk to the right leads and get immediate feedback on the force of your campaign. You can also initiate personal chats with the leads in the final stage of their buying cycle.
Telephone Broadcast: FlowUp’s feature telephone broadcast will enable you to engage with your customers with automated voice notifications and connect with your selected groups of contacts with just one click.
SMS Automation: FlowUp’s outstanding feature quickly drives revenue—you can send important messages and meet your prospects where they are and on their preferred channels.
Omnichannel Communication: You can reach potential customers through FlowUp’s omnichannel communication, establish long-term relationships, and increase customer loyalty.
Omnichannel Customer Engagement: Using a variety of communication channels, Flowup allows you to create engaging messaging experiences while decreasing acquisition costs and increasing user lifetime value.
Lead Nurturing: It just doesn’t convert leads; it systematically nurtures your leads. FlowUp will track every lead every step of the way inside your sales funnel.
Customize Customer Journey: FlowUp’s feature of email marketing will enable you to create unique workflows depending on where your prospects are in their purchase cycles. You can target particular groups on your email list with laser-focused messaging.
Pricing: The Basic Price Plan of FlowUp starts from $199 with No Fixed Monthly charges. FlowUp works on pay-as-you-go pricing. To know more about pricing, visit https://flowup.com/pricing
#2 Klavio
Klavio is a platform for high-tech customization to increase repeat business and order value. With the help of Klaviyo, you can interact with customers and make data-driven marketing decisions for your business. More data will be available in your account that you may use to precisely target your company’s marketing objectives the more software you link with Klaviyo.
Its prime features:
Choose the Right Audience: You can use any combination of behavior, profile feature, location, list, expected LTV or order date, and more to target your audience.
Appropriate Moment to Contact Prospects: Send messages automatically based on platform, profile, event data, predictive analytics, and other channel engagement, profile, or event data.
Create Emails that Convert: Use tested e-commerce templates to get started. Publish dynamic content that considers coupons, surfing history, and product preferences.
Grow lists and gather Information: Using forms depending on time on page, visits, device, or segment, you may subscribe more visitors and re-engage consumers.
Pricing: The Basic Price Plan of Klavio starts from $45/Per Month.
#3 Mailchimp
Mailchimp is the perfect platform that recommends ways to get more opens, clicks, and sales. Whether you have an online store or not, Mailchimp makes it simple to sell products online. The e-commerce features of Mailchimp are available to you, including order alerts, abandoned cart automation, follow-ups, product recommendations, and more.
Its prime features:
Using Automation—convert: To increase consumer conversion, send the correct message at the right moment.
With AI and Analytics—improve: Receive AI-assisted recommendations to help you improve the engagement of your content.
Using Segmentation—target: Increase client loyalty by selecting the appropriate clients to target.
Using Integrations—sync: Make smarter decisions, gather more data, connect more tools, and save time.
Pricing: The Essential Price Plan of Mailchimp starts from $9.31 Per Month
#4 SendinBlue
Sendinblue is the savviest and most intuitive platform for growing businesses. The best and most user-friendly platform for expanding enterprises is Sendinblue. Using email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM, and retargeting ads, Sendinblue enables your business to establish and strengthen relationships.
Its prime features:
- Email Marketing
- SMS Marketing
- Push Notifications
- Marketing Automation
- Chatbot
- Deal pipeline management
- APIs, SMTP, Webhooks
- Email tracking
Pricing: The Starter Price Plan of SendinBlue starts from $65/Per Month.
#5 Shopify
Shopify is the global commerce platform to sell online, offline, and everything. It is an easy, easy-to-use platform that allows your business to set up its store. With the marketing tools, social integrations, and sales channels you require to put your goods in front of buyers, you can sell offline, online, and globally. It retains most third-party apps and plugins.
Its prime features:
Internet Shop Creator: Creating your one-of-a-kind internet store without any coding knowledge has never been simpler, quicker, or more scalable.
A Theme Shop: With themes that simplify selling, you may scale up your shop from the debut point.
Upgrade with Apps: With Shopify apps, you can expand the features and functionality of your online business.
Pricing: The most popular Basic Shopify plan starts from $29/Per Month.
Conclusion
The difference between coasting along and expanding your business is having a long-term strategy for eCommerce. This is not to argue that what you are doing right now is incorrect, but if you don’t have a long-term plan to enable your online business to achieve its objectives, you must reevaluate your approach.
If you need more resources on the team to properly manage your e-commerce marketing, connect with the FlowUp experts and build top-notch e-commerce marketing strategies to grow your business.
Frequently Asked Questions:
What is the difference between e-commerce and digital marketing?
Marketing any good or service via any marketing channel is called digital marketing. E-commerce website promotion is the exclusive focus of e-commerce marketing. Both can use the same marketing channels to accomplish their shared objective of increasing sales and lead creation.
What is the future of e-commerce marketing?
E-commerce marketing has a promising future. E-commerce companies will need to use emerging technologies like AI, machine learning, and automation to stay ahead of the curve as more people shop online. The correct omnichannel tactics can help e-commerce firms expand their market share.
What are the 4Ps of e-commerce marketing?
Product, pricing, place, and promotion are the four Ps of marketing. To effectively cultivate and market a brand’s unique value and make it stand out from the competition, these essential components must be combined.
What is a reasonable conversion rate for e-commerce?
The typical e-commerce conversion rate is between 2 and 3 percent, but individual e-commerce websites and the industry can affect this number.
How can I increase e-commerce customer retention?
To increase client retention in e-commerce, provide exceptional customer service, make personalized recommendations and offers, send targeted email campaigns, design loyalty programs, and use consumer feedback to enhance the shopping experience.