Why Follow-ups are Important in Sales?

Do you remember the instance where you have closed the sale on 1st interaction, back to back in multiple cases?

I am sure, almost none.

Sales are something that you need to get done in most of the deals. It is an activity where you need to trace the customer and made him realize the need and urgency of the product or service you are offering. According to a survey, Only 2% of sales are made on the first point of contact. This indicates that if firms do not follow up on their sales leads, they risk losing 98 percent of them.

How well we close deals determines the success of any sale. Sales success entails growing the number of new and existing customers who sign up for services, resulting in a favorable impact on the company’s bottom line. To get prospects on board, you’ll need a solid follow-up strategy.

Why do you need to Follow-up?

This means that the frequency with which you communicate with your prospects will impact how quickly they decide to buy. Constant contact allows you to have a deeper understanding of your client’s goals and then devise strategies to assist them in achieving them.

Customers who receive regular follow-up have a better chance of being acknowledged and engaged. Furthermore, maintaining contact with clients helps them remember you when they have a need that you can meet. In fact, existing customers who receive follow-ups are more inclined to try new products than consumers who do not receive follow-up.

Story of Routine Follow-ups

After one follow-up with a prospect, 44% of salespeople give up. More than three contacts with a prospect are made by 10% of salespeople But the closing scenario says that between the fifth and the 12th contact, 80 percent of deals are closed.

Then, what’s the point of leaving a prospect alone?

You already know the answer if you are facing the same issue, You’re too preoccupied to follow up.

Following up with prospects can easily slide through the cracks between all balls you have to juggle in a given day, especially after you’ve done it a few times. You must get rid out of old-school activities.

The majority of manual lead follow-up systems are inefficient and inconvenient. It’s challenging to stay on top of everything, from To-dos to spreadsheets, especially when you’re on the go.

Automated Follow-up is the Key

Follow-up automation enables you to construct customized omnichannel follow-up campaigns while focusing on other aspects of your business and helps you automate the follow-up process with trigger-based actions. These can be customized depending on the situation and used to nurture your leads until they are ready to buy.

To know more, how to automate your follow-ups, contact us at help@flowup.com and get rid of traditional follow-up roadblocks.

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