Lead generation and nurturing are more than just buzzwords. Your business needs to generate leads if you want to survive and thrive in today’s world. Finding those leads and getting them to the point where they want to buy doesn’t typically happen in a day. It takes time, and that’s why you need to know the best strategies for generating leads and developing a deeper relationship.
Table of Contents
- 1 What is Lead Nurturing?
- 2 Why Is Lead Nurturing a Must to Grow Your Business?
- 3 Top 5 Lead Nurturing Strategies to Excel Your Business
- 4 How to Design a Profitable Lead Nurturing Strategy with FlowUp?
What is Lead Nurturing?
Lead nurturing is all about developing a deeper relationship with the leads that have been generated. You want to help guide them through the buying process without forcing it. Most of the time, the leads that are generated are not ready to buy right away. This is typically the case with about half of all your leads, or perhaps more. Where they sit in the sales funnel and how close they are to buying will depend on a range of factors.
People want to have more information before they spend money on your company. They need to know more about the product or service you are offering. They want to know that they can trust your business.
Why Is Lead Nurturing a Must to Grow Your Business?
You can’t go directly from lead generation to sales the vast majority of the time. You need to nurture the leads, and this can take days, weeks, months, or even longer in some cases. Lead nurturing is one of the most important aspects of growing your business. Without nurturing, you will grow slowly or not at all. Of course, this can be time-consuming unless you have the right strategies and tools in place.
Top 5 Lead Nurturing Strategies to Excel Your Business
Now that you have a better understanding of what it means to nurture leads, it’s time to look at the five best strategies that you should be using for your company. Keep in mind that even though persistence is important, you do not want to hassle the leads with too many contacts in too short of a timeframe.
1. Email Lead Nurturing
One of the best ways to keep in touch with leads and to let them know about new products and new offers is by sending them emails. You may want to create an automated marketing campaign that provides them with more information about the products. After all, many of the consumers that haven’t bought yet are simply waiting until they have enough information about your company and offerings to make a decision.
The emails that are sent should have the goal of moving the leader further into the sales funnel. While you want to provide them with information about your product or service, as well as other valuable tips, you should always be moving them toward your goal of getting them as a customer. Always include a call to action at the end of each of the emails.
2. One-to-One SMS Communication
SMS is a nurturing strategy that uses text messages. Using texting tools can be a good way to nurture some customers. They are accustomed to using text messages daily, so they may be more agreeable to information that arrives via text. They see it as being more engaged with the company. You can start with online lead generation and then adjust the content of the SMS based on the customers and what they want.
Always be sure to ask for the opt-ins for text messaging before using this method and provide the customers with a way to opt-out if they no longer want to receive text messages.
3. Lead Retargeting
Retargeting can help you to recapture lost leads, and it can often be automated. Retargeting can put a small amount of code on your web pages that capture and store the visitor’s IP address. When the customer then visits another website, the banner display ads will highlight your ads. This means that the customers are seeing your brand yet again. Familiarity with your brand is a good thing. They can start to develop greater trust in your company, and it could help to get them to come back to your site and buy.
People like personalization when they have contact with a company. They do not want to feel as though they are simply another number or name. They want to know that businesses see them as individuals and appreciate them. Personalization through email, snail mail communication, texts, etc. helps to enforce this.
Keep in mind that personalization goes beyond just using the person’s name in the email. It’s about providing them with information that meets their specific needs and that is relevant to them.
You can also use surveys for lead nurturing. Surveys are a good way to learn more about your customers, which can help your company with marketing, product development, and more. They can help you to prioritize qualified leads, help you learn more about your prospect’s pain points, and learn more about their interests.
Surveys are relatively easy to implement. Make sure that the surveys are always optional and that they are not overly long. People do not typically want to spend 20 minutes filling out a survey if there is no reward at the end.
How to Design a Profitable Lead Nurturing Strategy with FlowUp?
FlowUp provides you with the tools you need to build a workable, profitable lead nurturing strategy. It allows you to use multiple channels including voice, SMS, email, MMS, surveys, and more. You can reach your prospects where and when they prefer, so it never feels intrusive to them. The tools through FlowUp help to make it much easier to get more leads from the point where they first hear about your company to becoming customers.
Today, companies need to understand that times are changing. They must develop strategies that serve the needs of their customers and potential customers. Offer customers multiple touchpoints for engagement, and use the strategies touched on above for the best results.