Online retailers often face the challenge of shopping cart abandonment, where customers add items to their carts but leave the website without making a purchase. This results in lost sales opportunities which can be frustrating for businesses. To overcome this challenge, abandoned cart SMS automation can be an effective solution. This post will highlight the … Read more
Follow-ups are a marketer’s friend and foe at the same time. Without follow-ups, there would be less brand recall, fewer sales, and weaker customer relationships. But let’s be honest — follow-ups are incredibly time-consuming. Who has the time to follow up with every single interaction? And it’s not just the time it takes to follow … Read more
As an insurance advisor, it’s important to acquire new clients while also retaining your existing ones. Utilizing drip campaigns can be an ideal way of achieving this goal. Drip campaigns are a series of automated messages delivered at pre-set intervals with the purpose of nurturing prospects and customers as they progress through the sales funnel. … Read more
In an ideal world, all salespeople would spend their days slick-talking a never-ending stream of ideal prospects, closing six-figure deals left and right, all the while remaining completely unperturbed. However, since the world is not perfect, prospecting is a labor-intensive part of actual sales. Prospecting, unfortunately, is not glamorous. It’s a tedious, time-consuming task that … Read more
Financial services are data-driven and tailored, and the insurance industry is a prime example. Insurance agents can develop highly tailored lead generation, engagement, and conversion strategies by using detailed customer information. It can take a lot of time to gather, analyze, and use all this data. You need marketing automation for insurance if you want … Read more
Did you know that for every 1% rise in abandoned carts, sales fall by 2%? Marketers lose up to $4 trillion annually due to cart abandonment rates that range between 50% and 80%, and the problem is getting worse. However, a 10% decrease in cart abandonment would result in a 20% gain in sales. Making … Read more
We live in a fast world, and everything, including your sales process, has to be fast. In other words, there is more competition now than ever in many industries, and keeping up with your goals has become significantly more difficult. So, if you don’t want to lose customers regularly, you have to make decisions and … Read more
Having a sales process provides a clear and direct system for your employees to follow. It allows you to identify your strengths as well as the gaps that need improvement. However, you also need sales automation software like FlowUp. FlowUp reorganizes your sales process and allows you to focus on converting leads. With that said, … Read more
Are you not seeing the results you need from your marketing campaigns? You’re not alone. Many businesses fail to move the needle when it comes to sales, but that’s probably because their focus is wrong. Most companies seek to expand their customer base and market heavily to new customers. The problem? That’s not going to … Read more
Keeping your leads engaged long-term is how you keep them buying and have your business running in the long haul. This is why a systematic lead nurturing campaign or funnel is so important. What is a Systematic Lead Nurturing Funnel? A lead nurturing funnel is a series of emails you automatically send to prospects as … Read more