Are you not seeing the results you need from your marketing campaigns? You’re not alone. Many businesses fail to move the needle when it comes to sales, but that’s probably because their focus is wrong. Most companies seek to expand their customer base and market heavily to new customers. The problem? That’s not going to … Read more
Keeping your leads engaged long-term is how you keep them buying and have your business running in the long haul. This is why a systematic lead nurturing campaign or funnel is so important. What is a Systematic Lead Nurturing Funnel? A lead nurturing funnel is a series of emails you automatically send to prospects as … Read more
Contact.io is a conference in the Lead Generation World series that connects contact centre specialists with business leaders who may discuss best practices, new ideas, and growing technologies and solutions in the field of lead generation. The main aim of this meeting is to bring along the major lead generators, sale dialers and rainmakers, marketers, … Read more
Yes, you’ve done the hard work. You offer amazing products/services and you’ve got the best marketing team. But something’s off. You lose customers almost as soon as you acquire them. Your stats shows that most of your customers buy from you once and never return. The problem is not what you sell. It’s how you … Read more
In today’s competitive market, customers have a growing number of alternatives for virtually everything they need. If your brand must stand out from the crowd, you need to pay attention to your customer experience. Customer experience sums up the interactions of a customer with your business throughout the buyer journey and the impression the customer … Read more
Small or large scale, every business needs great analyzing tools to stand out from the crowd and increase its ROI in this highly competitive era. One such tool is the call tracking tool for effective call tracking and analysis. Why Call Tracking? Studies have confirmed over and over again that businesses experience increased conversion rates … Read more
Whether you’re a real estate agent or broker, sale follow-up SMS templates remain the most convenient and cost-effective way to generate and follow up on your leads. Quick question, how often do you get a ‘yes’ after making the first sale call? Your answer is as good as any other realtor’s – hardly ever, if … Read more
Good, effective communication is the key to product marketing. Marketing has to be strategic, responsive and targeted to be effective. Conversational marketing is an effective marketing technique that does all of those mentioned above to convert numerous leads for maximized profits. Why Conversational Marketing is Important? Conversational marketing can improve communication between a business brand … Read more
The heart of e-commerce business lies in managing customer relationships. The eCommerce customer life cycle is composed of several stages from customer engagement with the product or service to actually purchasing it. Engaging with customers at every stage of this lifecycle is very important if you want to reach out to your customer’s exact needs. … Read more
No doubt, all businesses are set up to make a profit—even the ones set up to solve a particular problem(s). We live in a business world that is as competitive as never before. Strategies need to be implemented to sustain and improve business conversions. Automated customer segmentation is one contemporary business strategy that allows you … Read more