Financial services are data-driven and tailored, and the insurance industry is a prime example. Insurance agents can develop highly tailored lead generation, engagement, and conversion strategies by using detailed customer information. It can take a lot of time to gather, analyze, and use all this data. You need marketing automation for insurance if you want … Read more
Did you know that for every 1% rise in abandoned carts, sales fall by 2%? Marketers lose up to $4 trillion annually due to cart abandonment rates that range between 50% and 80%, and the problem is getting worse. However, a 10% decrease in cart abandonment would result in a 20% gain in sales. Making … Read more
We live in a fast world, and everything, including your sales process, has to be fast. In other words, there is more competition now than ever in many industries, and keeping up with your goals has become significantly more difficult. So, if you don’t want to lose customers regularly, you have to make decisions and … Read more
Having a sales process provides a clear and direct system for your employees to follow. It allows you to identify your strengths as well as the gaps that need improvement. However, you also need sales automation software like FlowUp. FlowUp reorganizes your sales process and allows you to focus on converting leads. With that said, … Read more
Are you not seeing the results you need from your marketing campaigns? You’re not alone. Many businesses fail to move the needle when it comes to sales, but that’s probably because their focus is wrong. Most companies seek to expand their customer base and market heavily to new customers. The problem? That’s not going to … Read more
Keeping your leads engaged long-term is how you keep them buying and have your business running in the long haul. This is why a systematic lead nurturing campaign or funnel is so important. What is a Systematic Lead Nurturing Funnel? A lead nurturing funnel is a series of emails you automatically send to prospects as … Read more
Contact.io is a conference in the Lead Generation World series that connects contact centre specialists with business leaders who may discuss best practices, new ideas, and growing technologies and solutions in the field of lead generation. The main aim of this meeting is to bring along the major lead generators, sale dialers and rainmakers, marketers, … Read more
Yes, you’ve done the hard work. You offer amazing products/services and you’ve got the best marketing team. But something’s off. You lose customers almost as soon as you acquire them. Your stats shows that most of your customers buy from you once and never return. The problem is not what you sell. It’s how you … Read more
In today’s competitive market, customers have a growing number of alternatives for virtually everything they need. If your brand must stand out from the crowd, you need to pay attention to your customer experience. Customer experience sums up the interactions of a customer with your business throughout the buyer journey and the impression the customer … Read more
Small or large scale, every business needs great analyzing tools to stand out from the crowd and increase its ROI in this highly competitive era. One such tool is the call tracking tool for effective call tracking and analysis. Why Call Tracking? Studies have confirmed over and over again that businesses experience increased conversion rates … Read more