Having a sales process provides a clear and direct system for your employees to follow. It allows you to identify your strengths as well as the gaps that need improvement. However, you also need sales automation software like FlowUp.
FlowUp reorganizes your sales process and allows you to focus on converting leads. With that said, here’s all you need to know about sales process automation and why you should consider adopting it for your brand.
Table of Contents
- 1 What is Sales Process Automation?
- 2 Benefits of Sales Process Automation?
- 3 How To Automate Your Sales Process?
- 4 1. Automate your sales process with a Systematic CRM.
What is Sales Process Automation?
Sales process automation is the act of automating the steps in your sales process, allowing your sales representatives to focus on selling to potential buyers. Sales process automation takes your mind off administrative tasks. One major benefit of this process is that it allows your sales process to be uniform and organized.
Benefits of Sales Process Automation?
There are several benefits of employing sales process automation. But the primary purpose is to help sales representatives in the sales process. This means that it helps your business make more sales.
Here are a few more benefits of sales process automation;
1. Reduced costs.
A customer survey by Keap in 2020 showed that several businesses were unable to conduct their marketing. This was because they all used manual methods rather than automated procedures. Almost 23% confessed to collecting their customers’ contacts one at a time rather than making use of an automated process.
Using software like FlowUp can help you save time by helping you complete tasks faster. Good software should do the tasks that would usually need 50 employees to do manually.
Approximately 20% of sales teams spend 2 hours or more every day entering data manually. You could spend this time on other productive things.
2. Curbs human errors
One problem businesses face to date is constant human errors during administrative duties. Errors such as entering wrong details or texting the wrong number.
Unfortunately, these errors could cost the business clients or money. Sales process automation can help avoid these human errors.
3. Increased revenue
Apart from reducing your expenses, automating your sales process gives you more revenue. Several businesses have experienced as high as an 800% increase in their revenue. This is a result of their decision to adopt a sales process automation product.
4. Generate and build leads
You can automate over 30% of your sales process. Tasks such as scheduling meetings, attending to regular questions, and other sales activities which are critical to nurturing leads can be automated. All businesses, especially small businesses, need to generate leads to develop their businesses.
By automating your sales processes in the marketing and sales department, you can focus more on implementing strategies that will attract more customers.
5. Accurate data gathering
One of the major problems faced by businesses nowadays is difficulty gathering and applying data. Making use of sales process automation allows you to gather not only data but also the necessary intelligence to make things work better.
FlowUp helps you to gather useful data, which in turn helps you to predict your customer’s attitude or reaction.
6. Marketing and sales in sync
Every business needs its marketing team and sales team to be in sync. Unfortunately, this is not always the case. A lot of businesses have difficulties making these two departments gel.
Thankfully, sales process automation helps with this. With the sales automation process, there is a higher quality of leads, and the manual procedures required in following up on leads are automated.
How To Automate Your Sales Process?
Now that you know the benefits of employing the use of a sales process automation system, here are a few tips on how to automate your sales process.
1. Automate your sales process with a Systematic CRM.
You may more efficiently manage your customer interactions and sales pipeline with the aid of a CRM system. You may automate your sales process and manage your leads with the aid of a CRM system. The maintenance of contacts, follow-ups, and lead tracking can all be automated with service CRM software.
You’ll be more organized and find it simpler to close business if you use a CRM. Additionally, it will provide you with information about how to optimize and boost your sales.
To get the most out of your CRM, it’s crucial to make sure you’re also utilizing other sales automation technologies. For instance, you may automate your lead nurturing approach and distribute tailored material to customers using a CRM.
2. Create efficient automated outreach campaigns
You may create outreach programs to your target demographic using a variety of channels, such as email, social media, phone calls, etc., thanks to sales automation. By giving them timely and pertinent information that will aid in their buying choice, you can also nurture your prospects.
Automated outreach platform like FlowUp includes a powerful analytics dashboard that you can use to analyze how your campaigns are doing and which channels are most effective for you. To gain insights into your data, you may also set up various report formats.
After weighing your options, pick the sales automation technology that best meets your requirements.
Campaign Scheduling helps you to sort out aspects of your sales activities that deal with setting up links for meetings or scheduling phone calls with specific clients.
With the Scheduled Campaigns, you can automate these activities and make things easier for your business. The tool will be responsible for sending reminders, managing time zones, and so on.
Sales email campaigns continue to be a vital company tool even in this highly evolved digital age. The average open rate and click-through rate in 2020 was 18% and 2.6%, respectively.
Your emails address not only marketing but also other topics like customer feedback and post-sale support. That’s a lot of work, with an estimated 319.6 trillion emails sent each day.
One of the most apparent areas for automation is emails, I believe. Without the repetitiveness of manual operations, you can customize templates and send thousands of emails by using an automated tool like FlowUp.
3. Configure automated follow-ups.
It’s crucial to contact your hot leads generated from your outreach campaign as soon as possible after recognizing them. Your probability of closing the deal are increased the sooner you follow up.
Unfortunately, manually following up with leads can take a lot of effort and requires careful record-keeping. Automation can help in the situation.
You may automate your follow-ups using a variety of different automation technologies. For instance, you may track your success rate and set up automatic follow-ups using a FlowUp. FlowUp help you set up automatic follow-ups using Voice, SMS and Email with an ability to customized workflow design. Know more.
4. Increase conversions by utilizing conversational chatbots.
Conversational Programs called chatbots can mimic human conversation. Customer service, lead generation, and sales operations may all be automated with chatbots.
There are numerous available chatbot platforms. For instance, Conversation SMS Bot by FlowUp enables you to intelligently automate conversion with SMS Bot.
By automating duties related to lead generation and customer service, chatbots can assist you in closing more sales. You may engage with more leads and consumers by utilizing chatbots without having to spend a lot of time manually delivering messages.
You can automate customer care and support tasks with the aid of a chatbot. Chatbots can close deals, offer product recommendations, and respond to frequently asked queries.
5. Automated Lead Segmentation
Automated Lead segmentation allows you to segment your leads based on their responses or their latest status in your lead follow-up cycle or sales pipeline. You can segment the leads having the similar current status and you can use these segmented leads to follow-up with customized follow-up strategies for more better and productive conversions.
Wrapping it up:
You can automate every step of the sales process, from attracting customers and closing agreements to increasing productivity and expanding your company.
Despite the many advantages, it’s vital to use the best strategy for you based on your unique objectives and requirements. You can double your lead generation in 2023 by using sales automation techniques.
Start using them right now to see how they can assist you in achieving your objectives.