Nowadays, every business is growing with its own potential regardless of the size or scope of its business. In the process of its growth, email marketing is an approach that is proven and effective in boosting its marketing and brand awareness to the next level. The only thing is the implementation must be well-thought and well-planned to get the maximum out of it.
This entails timing the distribution of your emails, writing catchy language, and understanding how to appeal to your target audience.
This article will discuss when to send marketing emails, as well as how to create the optimum timetable for your particular target.
Let’s dive in deep.
Factors Affecting Email Marketing Schedule
1. Target Audience
Thinking about your audience will help you choose the optimal time to deliver your email marketing messages. What time zone do they reside in, where are they located, and who are they? Also, take into account their routines and actions. Do they typically read their emails right after waking up or at lunchtime?
2. Stay Away from Weekends and Holidays
Even though it could seem tempting, it’s usually advisable to avoid sending emails on weekends and holidays. During their downtime, people are often less inclined to check their email. Thus, your message can go missed.
3. Leverage the Midweek
The ideal time to send email marketing campaigns is typical during the middle of the week. Compared to Monday and Friday, Tuesday, Wednesday, and Thursday typically have greater open and click-through rates. The audience you’re trying to reach may change this, though.
4. Exploration and Experiment
You should experiment and evaluate your outcomes as one of the most crucial steps in figuring out when to launch your email marketing campaigns. See what works best for your audience by experimenting with different times and days to deliver your advertisements. Observe your open and click-through rates and modify your technique as necessary.
Best Time to Send Emails
The best day and time to send email communications can be determined by a wide range of data and statistics.
The ideal days to send email communications are on Tuesday and Thursday. As for the precise time of day, these are crucial transitional periods that typically function best:
- 8 a.m. – It is a terrific time to catch those who check their emails first thing in the morning.
- 1 p.m. – It is the best time during or right after lunch, to send emails when people want to get relaxed from their busy work schedule or want to check personal emails.
- 4 p.m. – This is a slot in the day when people look for a quick relaxation and most of them either check emails or sms or voicemail during the first 5 or last 5 minutes of this quick break. It’s the best time to reach again in the early evening slot.
- 6 p.m. – It is during or right after the evening commute and people are likely to attend and reply to email
People are more likely to be online during these hours. Hence the chances of higher open and click rates are quick on the higher side.
Best Days to Send Emails
- Tuesday, Wednesday, and Thursday are generally considered the best days to send emails as they have the highest open and click-through rates.
- Monday and Friday are usually avoided as they are the busiest days of the week, and people tend to have a lot of emails to catch up on.
- Weekends are generally not recommended for business-related emails as people are more likely to be away from their computers and less likely to check their emails.
Still, choosing any one of the above depends on the kind of message and product you want to share. Relaxing or entertaining products or news can’t be shared at 8 a.m at the same time Motivational or Business Tips or Investment Tips are less effective at 6 p.m. You have to wisely understand the relevant activity and reaction time of the concerned activity.
Then, What is the Email Marketing Best Practice? – Choose a time and Stick to it with Consistency
Consistency is key when sending emails, regardless of when you do so. As creatures of habit, we all want consistency on a subliminal level. By keeping a consistent email cadence, you foster expectations and trust. Your audience will anticipate seeing your information at a specific time.
Also read: Sales Follow-up Email Templates
Still Not Getting Desired Email Open Rate? Time is not the only Culprit.
Your send times are not the only factor that results in poor open rates. If your open rates aren’t great, take into account these additional factors:
Did You Come Up with a Catchy Subject Line?
When it comes to email marketing, subject lines are Really important. Since the objective of the subject lines is to encourage people to read your message in the first place, you could argue that they are even more significant than the email copy. Make sure your subject line is sassy and alluring and that you are not making any frequent subject line faults. See our article on the best email subject lines to use if you want to enhance open rates.
Are You Sending Too Many Emails Too Frequently?
All despise blabbermouths. If you are sending out too many emails, it can be the cause of your low open rates and higher unsubscribe ratio. It also causes getting your email sender or domain marked as SPAM. Your email subscribers may be experiencing extreme annoyance from you.
Is Your Email Communication Mobile-friendly?
Simply said, your emails must be responsive to mobile devices. Half your audience is expected to open and read it on their mobile. If your email is not mobile responsive, you can’t expect your receiver also to be responsive to your email.
Are You Doing A/B Testing and Analytics?
It’s necessary to check with the email template content and the subject line is working for you and which is not. For that you need to do A/B testing and, even before that run a test campaign to have analytics to make sure the emails are going to the primary inbox and not into SPAM or Promotion.
Still, have questions about How and When to send your Email marketing communications? Let’s talk or Schedule a Quick Appointment with Our Experts.