Yes, you’ve done the hard work. You offer amazing products/services and you’ve got the best marketing team. But something’s off. You lose customers almost as soon as you acquire them. Your stats shows that most of your customers buy from you once and never return. The problem is not what you sell. It’s how you sell it. Simply put, your business needs to implement robotic process automation to simplify the customer experience.
Customers are the reasons you’re in the market. Prioritising their happiness is simply non-debatable if you want to have an edge in this highly competitive market. And while attracting new customers may be hassle-free, retaining them is another struggle entirely.
Did you know that 90% of Americans base their purchase decision on their past customer experience?
This is an important reason why the next best thing your business needs after quality products/services is adopting robotic process automation.
With so many marketing processes on your list, it’s understandable that your next question is, “which marketing processes do I automate?”
In this article, we discuss the 5 basic marketing processes that need robotic process automation to improve customer experience.
Top 5 Marketing Process to Expedite Your Performance with Robotic Process Automation (RPA)
1. Email Marketing Automation
Email marketing is one of the largest result-producing marketing strategies for most businesses.
You can use it to educate your prospects, keep them informed, and follow up on their likely needs or feedback. With email sequencing, you can sell directly to customers while building trust and loyalty with them.
However, sending emails manually to your leads or customers can become pretty overwhelming and extremely time-consuming. This is especially when you’ve got thousands list of subscribers to reach out to. Imagine making promises to send a bonus but failing to do so because you keep forgetting. This is unprofessional and reflects badly on your brand.
No doubt the best way marketers can stay up to date with their prospects using email marketing is by automating it. Automating emails ensures prospects receive them at the right time. Plus, you can track feedback and know exactly who to focus on for more sales.
In addition to this, email automation helps follow up on your leads. When a customer buys from you, that shouldn’t be the end of your transaction or relationship. On the contrary, it’s only the beginning. Send them warm-hearted thank yous using FlowUp’s automated emails to continue building loyalty and trust.
Email automation is also an excellent way to make first impressions on leads with a series of automated cheerful welcome emails. Trust us, there is no better way to stand out from the crowd than this.
2. Automated Campaign Scheduling
Without a doubt, marketing campaigns are a vital part of any marketing strategy. They help increase your brand awareness, engage your existing customers and reach out to new ones. They also keep your brand memorable and raise awareness for your products and services.
One of the most crucial details of any marketing campaign is timing. That is, the effectiveness of a marketing campaign relies heavily on when you send it.
Did you know that your customers are more inclined to do certain things at certain times of the day, certain times of the week or periods in the year? This is why knowing the exact time to launch or send out a campaign can improve its effectiveness.
Inarguably, sending out campaigns manually can be a hassle. In the midst of your busy schedule, there’s the probability that you might mix up your campaign schedule, which might affect its effectiveness.
This is where campaign scheduling comes in. Campaign scheduling helps you reach your customers at the right time without a hitch. With FlowUp’s campaign scheduling, you can have your campaign items sent out at the best time that your customers are likely to respond to.
3. Customer Service and Support Automation
Nothing wears customer support staff out more than answering the same questions from different customers over and over again.
However, marketers must be available at all costs to provide the right answers to each customer’s questions regardless of how many times they’ve done so before. And they must provide them fast to offer the best customer experience.
Manually, not only is this tiresome, but it also wastes precious time that you can otherwise channel to other more meaningful business aspects.
Luckily, this is where the power of automation comes into play. An example is the use of SMS chatbots. SMS Chatbots are live chat support that quickly attends to your customers’ requests. Their effective operations feel as though they were real humans and some customers will hardly be able to tell the difference. Plus, they save you and your team time and resources.
With an automated SMS chatbot, a prospect visiting you for the first time can have all of their questions answered promptly and requests attended to without any delay, thereby improving customer experience.
4. Timezone Management Automation
According to Litmus, about 22% of email campaigns get opened in their first hour. The open rate decreases as the hours pass by. Timing is crucial in your marketing strategy. A wrongly-timed email can have about the same effect as not sending one.
So, you have conducted your research and planned out the best day of the week and the best time to send out your emails. But have you considered the problem that timezones might pose to your plan?
When you have customers all over the globe, a well-timed email in your location can be a horribly timed one in another. An email sent at 1 pm in New York is received at 3 am in Australia. This completely defeats the purpose of your planning and research.
To combat this challenge, you decide to focus on the most common time zone and send out your emails at once. Inevitably, this would affect the effectiveness of email marketing in the rarer time zones.
You might also decide to segment your customers by timezone and schedule their emails separately. However, this can be very time-consuming.
Fortunately, FlowUp can help you out with this. You can manage your timezones and automate the sending out of your emails using FlowUp. FlowUp helps you get your emails delivered at your chosen time across timezones based on the leads time zone and adjust the sending accordingly as per the campaign time that arrived in the respective timezone.
5. Leads Nurturing Automation
Most marketers stop at CTAs when dealing with prospects. Either they don’t know they are supposed to follow through or they are too busy looking for new leads to do so.
Here is a fact, it takes more time, effort, and resources to acquire new customers than it does to nurture existing ones. This is termed customer retention – something every business must strive to improve at.
The challenge is, like every other marketing strategy, it doesn’t come with no stress. But this is only when you do it manually.
Fortunately, by employing an automated process such as FlowUp advanced call tracking 2.0, you can easily follow up on your leads, even those who may have abandoned their carts.
Aside from tracking down your audience to increase your conversion rate, you also give them the impression that you understand their needs and are ready to meet them. This is an incontestable way to win the heart of your prospects while improving their customer experience.
Businesses have more to gain and nothing to lose when they employ robotic process automation with FlowUp. By automating customer support, email marketing, and campaign scheduling, you stand a great chance of providing an excellent customer experience while increasing productivity and ROI at the same time.