Marketing

With so many ways to communicate with your current and potential consumers, it’s easy to get caught up with the latest trends and let more traditional marketing methods fall by the wayside. However, it is critical to recognize the value of communication tactics like voice announcements and use them strategically, especially within certain consumer groups. … Read more

Email marketing – the tried and true digital platform for connecting with your audience, promoting your brand, and selling your offerings. Despite increasing numbers of emails sent to consumers on a daily basis — especially around the holidays — a well-crafted and strategic message can have a large impact on your customers and lead nurturing … Read more

Marketing channels are venues that you can use to communicate information about your brand, product, or service to your target audience. Using these channels allows you to assist your consumers with any problems or challenges they may have while also positioning your company to achieve your marketing objectives. However, not all marketing platforms are suitable … Read more

It’s one thing to create a cohesive brand with marketing materials and communications that fit your brand’s look and feel. It’s another beast altogether to have these communications not only reach but engage, potential consumers. Marketing communications are never successful with a “one size fits all” approach. Read on to discover five essential strategies for … Read more

Recruiting the right talent for the right role is never easy. Not only do you have to post jobs and find, screen, and interview qualified candidates who are the perfect fit for your open positions, but you also have to make yourself stand out from the crowd, juggle multiple tasks, and actively engage candidates. It’s … Read more