The year 2021 has come to an end, and what a year it was. Even if there is still a long way to go, the world was in recovery mode. Global Brands and their perspectives on marketing, in general, have been tested and impacted during the last two years. Closer to home, the Marketing Automation … Read more
Omnichannel Marketing uses different channels to communicate with their consumers to build and maintain a brand experience for their customers. This form of marketing includes stores, both online and physical. Its basic goal is to ensure that customers have a well-rounded experience and are satisfied with the services they receive. Many industries today are using … Read more
With so many ways to communicate with your current and potential consumers, it’s easy to get caught up with the latest trends and let more traditional marketing methods fall by the wayside. However, it is critical to recognize the value of communication tactics like voice announcements and use them strategically, especially within certain consumer groups. … Read more
Email marketing – the tried and true digital platform for connecting with your audience, promoting your brand, and selling your offerings. Despite increasing numbers of emails sent to consumers on a daily basis — especially around the holidays — a well-crafted and strategic message can have a large impact on your customers and lead nurturing … Read more
Marketing channels are venues that you can use to communicate information about your brand, product, or service to your target audience. Using these channels allows you to assist your consumers with any problems or challenges they may have while also positioning your company to achieve your marketing objectives. However, not all marketing platforms are suitable … Read more
It’s one thing to create a cohesive brand with marketing materials and communications that fit your brand’s look and feel. It’s another beast altogether to have these communications not only reach but engage, potential consumers. Marketing communications are never successful with a “one size fits all” approach. Read on to discover five essential strategies for … Read more
Recruiting the right talent for the right role is never easy. Not only do you have to post jobs and find, screen, and interview qualified candidates who are the perfect fit for your open positions, but you also have to make yourself stand out from the crowd, juggle multiple tasks, and actively engage candidates. It’s … Read more
Customer engagement is one of the most important aspects of running a business today. This is especially true in the digital world, where most of the communication is done with customers where they are most available. Customer engagement is how you interact with the customers and they interact with your brand. Customer engagement can occur … Read more