That special time of the year is almost upon us again! Family, friends, and of course, food. Lots of food. It’s time for Thanksgiving! This year, make sure your marketing game is on point and take advantage of the holiday season with some creative Thanksgiving marketing ideas. Let’s take a look in deep. Thanksgiving Day: … Read more
The insurance industry is constantly evolving. To keep up with the competition, it is important for insurers to focus on customer engagement strategies. This involves using multiple channels to communicate with customers, as well as automating follow-up communications. In this blog post, we will discuss the importance of customer engagement and what kind of Tools … Read more
If you are seeking a marketing strategy that reduces the time and effort spent by your sales and marketing department when following up with potential customers and leading prospective clients through the sales pipeline, marketing automation is exactly what you need! Marketing automation is the practice of deploying software to coordinate advertising strategies and operations … Read more
We live in a fast world, and everything, including your sales process, has to be fast. In other words, there is more competition now than ever in many industries, and keeping up with your goals has become significantly more difficult. So, if you don’t want to lose customers regularly, you have to make decisions and … Read more
Technology is becoming more and more ingrained in our daily lives as it develops. Our online and offline activities are increasingly blending together. Marketers, salesmen, and customer service representatives will need to adapt as people’s behaviors change. We’ll need to pursue one comprehensive strategy — an omnichannel experience that consumers can use whenever they want … Read more
Having a sales process provides a clear and direct system for your employees to follow. It allows you to identify your strengths as well as the gaps that need improvement. However, you also need sales automation software like FlowUp. FlowUp reorganizes your sales process and allows you to focus on converting leads. With that said, … Read more
Health Insurance businesses have seen rapid development in recent years. Studies have shown that 91.4% of people had either full or partial health insurance in 2020 in the US alone, and the global health insurance market, currently valued at $1.98 trillion in 2020, is projected to reach $4.15 trillion by 2028. The incredible rate at … Read more
Are you not seeing the results you need from your marketing campaigns? You’re not alone. Many businesses fail to move the needle when it comes to sales, but that’s probably because their focus is wrong. Most companies seek to expand their customer base and market heavily to new customers. The problem? That’s not going to … Read more
Keeping your leads engaged long-term is how you keep them buying and have your business running in the long haul. This is why a systematic lead nurturing campaign or funnel is so important. What is a Systematic Lead Nurturing Funnel? A lead nurturing funnel is a series of emails you automatically send to prospects as … Read more
Did you know that the open rates of SMS are almost 5x more than email open rates? This is because customers are more likely to communicate and open offers received via SMS than any other channel. What does this mean? It means it’s high time your business adopted an SMS chatbot for its SMS drip … Read more