If you are seeking a marketing strategy that reduces the time and effort spent by your sales and marketing department when following up with potential customers and leading prospective clients through the sales pipeline, marketing automation is exactly what you need! Marketing automation is the practice of deploying software to coordinate advertising strategies and operations … Read more
We live in a fast world, and everything, including your sales process, has to be fast. In other words, there is more competition now than ever in many industries, and keeping up with your goals has become significantly more difficult. So, if you don’t want to lose customers regularly, you have to make decisions and … Read more
Having a sales process provides a clear and direct system for your employees to follow. It allows you to identify your strengths as well as the gaps that need improvement. However, you also need sales automation software like FlowUp. FlowUp reorganizes your sales process and allows you to focus on converting leads. With that said, … Read more
Health Insurance businesses have seen rapid development in recent years. Studies have shown that 91.4% of people had either full or partial health insurance in 2020 in the US alone, and the global health insurance market, currently valued at $1.98 trillion in 2020, is projected to reach $4.15 trillion by 2028. The incredible rate at … Read more
Are you not seeing the results you need from your marketing campaigns? You’re not alone. Many businesses fail to move the needle when it comes to sales, but that’s probably because their focus is wrong. Most companies seek to expand their customer base and market heavily to new customers. The problem? That’s not going to … Read more
Keeping your leads engaged long-term is how you keep them buying and have your business running in the long haul. This is why a systematic lead nurturing campaign or funnel is so important. What is a Systematic Lead Nurturing Funnel? A lead nurturing funnel is a series of emails you automatically send to prospects as … Read more
Did you know that the open rates of SMS are almost 5x more than email open rates? This is because customers are more likely to communicate and open offers received via SMS than any other channel. What does this mean? It means it’s high time your business adopted an SMS chatbot for its SMS drip … Read more
Let’s face it; no one likes recessions because there are fewer sales, and overall business takes a downturn. The typical response for most businesses is to reduce marketing, but this negatively impacts your brand image in the long run. The brands that keep marketing gain the trust of their customers, and these are the brands … Read more
Lead generation is an important step in the marketing strategy of insurance agents. If done rightly, tons of potential clients are going to flow right through the funnel and arrive at where the agents want them to. As important as lead generation is, it still leaves much work to be done. Stopping at just lead … Read more
Contact.io is a conference in the Lead Generation World series that connects contact centre specialists with business leaders who may discuss best practices, new ideas, and growing technologies and solutions in the field of lead generation. The main aim of this meeting is to bring along the major lead generators, sale dialers and rainmakers, marketers, … Read more