Health Insurance businesses have seen rapid development in recent years. Studies have shown that 91.4% of people had either full or partial health insurance in 2020 in the US alone, and the global health insurance market, currently valued at $1.98 trillion in 2020, is projected to reach $4.15 trillion by 2028. The incredible rate at … Read more
Are you not seeing the results you need from your marketing campaigns? You’re not alone. Many businesses fail to move the needle when it comes to sales, but that’s probably because their focus is wrong. Most companies seek to expand their customer base and market heavily to new customers. The problem? That’s not going to … Read more
Keeping your leads engaged long-term is how you keep them buying and have your business running in the long haul. This is why a systematic lead nurturing campaign or funnel is so important. What is a Systematic Lead Nurturing Funnel? A lead nurturing funnel is a series of emails you automatically send to prospects as … Read more
Did you know that the open rates of SMS are almost 5x more than email open rates? This is because customers are more likely to communicate and open offers received via SMS than any other channel. What does this mean? It means it’s high time your business adopted an SMS chatbot for its SMS drip … Read more
Let’s face it; no one likes recessions because there are fewer sales, and overall business takes a downturn. The typical response for most businesses is to reduce marketing, but this negatively impacts your brand image in the long run. The brands that keep marketing gain the trust of their customers, and these are the brands … Read more
Lead generation is an important step in the marketing strategy of insurance agents. If done rightly, tons of potential clients are going to flow right through the funnel and arrive at where the agents want them to. As important as lead generation is, it still leaves much work to be done. Stopping at just lead … Read more
Contact.io is a conference in the Lead Generation World series that connects contact centre specialists with business leaders who may discuss best practices, new ideas, and growing technologies and solutions in the field of lead generation. The main aim of this meeting is to bring along the major lead generators, sale dialers and rainmakers, marketers, … Read more
Yes, you’ve done the hard work. You offer amazing products/services and you’ve got the best marketing team. But something’s off. You lose customers almost as soon as you acquire them. Your stats shows that most of your customers buy from you once and never return. The problem is not what you sell. It’s how you … Read more
In today’s competitive market, customers have a growing number of alternatives for virtually everything they need. If your brand must stand out from the crowd, you need to pay attention to your customer experience. Customer experience sums up the interactions of a customer with your business throughout the buyer journey and the impression the customer … Read more
Small or large scale, every business needs great analyzing tools to stand out from the crowd and increase its ROI in this highly competitive era. One such tool is the call tracking tool for effective call tracking and analysis. Why Call Tracking? Studies have confirmed over and over again that businesses experience increased conversion rates … Read more