Customers are no longer limited to in-person purchases and increasingly use many other channels to make purchases. A central marketing principle is for your business to be where your customers are. These days, your customers are pretty much everywhere, on Social media, websites, Calls, Voicemails, Emails, etc. To keep up with your customers, you need … Read more
Does this find familiar to you? For example, your potential client comes to your website. They show a great interest in your business products or services. They even download some digital products or sign up for a free trial of what you offer. You then initiate a conversation, send them a welcome email, and nurture … Read more
Suppose you have performed thorough research on a prospect. You are now ready to call with them and discuss how your solutions can resolve their pain points. Let’s pause here for one moment. Getting in sales calls with a prospect on the very first attempt may not always be that easy. There are tons of … Read more
Sales don’t come automatically, even when you have a great product or service. To close a deal requires effort and time. In the past, all of the work needed to be done manually. Fortunately, the days of taking care of everything by hand are over. Those repetitive tasks that can close down the sales process … Read more
As technologies advance, the number of available marketing channels continues to grow. On top of that, each individual consumer has personal preferences on how and when they like to be contacted. Even with lead segmentation and a strong marketing strategy, a firm understanding of your consumers’ daily routines can be tricky. Without this knowledge, they … Read more
We’ve all heard it before: follow-ups are the key to closing sales. But the reality of many salespeoples’ lives is that there just isn’t enough time in the day for both customer acquisition and retention initiatives. So how do you ensure you’re engaging effectively with your leads without having the process eat up large amounts … Read more
Whether you’re a sales rookie or an experienced debt collector, it’s hard to deny the debt collection process continues to dramatically change as technology advances our ability to know more about individual debtors. Prospects need to be increasingly contacted with personalized, engaging communications when reaching them with reminders about the due payment — a “one … Read more
Insurance is a highly competitive industry, and agents work hard to earn every customer. Every lead counts, and it’s important to carefully nurture each one efficiently and relevantly. Agents should be following a strategic sales funnel to maximize conversions. Keep reading to learn more about the sales funnel for insurance agents and how to follow … Read more
Lead generation and nurturing are more than just buzzwords. Your business needs to generate leads if you want to survive and thrive in today’s world. Finding those leads and getting them to the point where they want to buy doesn’t typically happen in a day. It takes time, and that’s why you need to know … Read more