JAY THAKKAR 
If you are sales you must know that every living person is your lead, but you also have to understand that any lead is never dead, it can be dropped temporarily though. The only thing is you must know when and how to follow up on such dropped leads. Let’s take a quick look at … Read more
Customers are no longer limited to in-person purchases and increasingly use many other channels to make purchases. A central marketing principle is for your business to be where your customers are. These days, your customers are pretty much everywhere, on Social media, websites, Calls, Voicemails, Emails, etc. To keep up with your customers, you need … Read more
Generating numerous leads is not sufficient unless you start converting them. The first step towards converting these leads into paying customers is segmenting these generated leads. Your target customers are different, their pain points are different, and accordingly, the leads you generate are also different. If you want to deliver each prospect with what they … Read more
Marketing your business in 2022 is drastically different than how people marketed their business in 2015. The rise in digital opportunities due to new technology and social media platforms, paired with changes in consumer behavior have changed how you reach your ideal customers. Even just within the last twelve months and the onset of the … Read more
Does this find familiar to you? For example, your potential client comes to your website. They show a great interest in your business products or services. They even download some digital products or sign up for a free trial of what you offer. You then initiate a conversation, send them a welcome email, and nurture … Read more
When you see the lead information start to pour in, it can give you a thrilling vibe. You’ve got a large list of names you’re excited to convert since that ebook, webinar, or landing page hit it out of the park. Then… nothing much happens. You might get a couple of customers, but everyone else … Read more
Suppose you have performed thorough research on a prospect. You are now ready to call with them and discuss how your solutions can resolve their pain points. Let’s pause here for one moment. Getting in sales calls with a prospect on the very first attempt may not always be that easy. There are tons of … Read more
Sales don’t come automatically, even when you have a great product or service. To close a deal requires effort and time. In the past, all of the work needed to be done manually. Fortunately, the days of taking care of everything by hand are over. Those repetitive tasks that can close down the sales process … Read more
Omnichannel Marketing uses different channels to communicate with their consumers to build and maintain a brand experience for their customers. This form of marketing includes stores, both online and physical. Its basic goal is to ensure that customers have a well-rounded experience and are satisfied with the services they receive. Many industries today are using … Read more
With so many ways to communicate with your current and potential consumers, it’s easy to get caught up with the latest trends and let more traditional marketing methods fall by the wayside. However, it is critical to recognize the value of communication tactics like voice announcements and use them strategically, especially within certain consumer groups. … Read more