“Value.” If you are a business person, no matter what you sell, you must have heard of the word “value.” Value is so important in the business and marketing space because you cannot drive sales without it. Value is the importance or benefit customers get from purchasing your product or services. No doubt! Every sales … Read more
To keep a business expanding and thriving, it is vital to engage in outreach. To keep the sales pipeline full, many sales teams employ an active outreach strategy. However, successfully addressing a potential necessitates careful consideration. Who is your target market? What is the nature of their business? What kind of value can you provide … Read more
Marketing Automation has become a necessity for any business that wants to keep up with the modern, fast-paced world we now live in. It saves time, costs, and energy that manual marketing would require. But it’s one thing to automate your marketing system, and It’s another thing to use the best available automation tools for … Read more
If you are sales you must know that every living person is your lead, but you also have to understand that any lead is never dead, it can be dropped temporarily though. The only thing is you must know when and how to follow up on such dropped leads. Let’s take a quick look at … Read more
Customers are no longer limited to in-person purchases and increasingly use many other channels to make purchases. A central marketing principle is for your business to be where your customers are. These days, your customers are pretty much everywhere, on Social media, websites, Calls, Voicemails, Emails, etc. To keep up with your customers, you need … Read more
Generating numerous leads is not sufficient unless you start converting them. The first step towards converting these leads into paying customers is segmenting these generated leads. Your target customers are different, their pain points are different, and accordingly, the leads you generate are also different. If you want to deliver each prospect with what they … Read more
Marketing your business in 2022 is drastically different than how people marketed their business in 2015. The rise in digital opportunities due to new technology and social media platforms, paired with changes in consumer behavior have changed how you reach your ideal customers. Even just within the last twelve months and the onset of the … Read more
Does this find familiar to you? For example, your potential client comes to your website. They show a great interest in your business products or services. They even download some digital products or sign up for a free trial of what you offer. You then initiate a conversation, send them a welcome email, and nurture … Read more
When you see the lead information start to pour in, it can give you a thrilling vibe. You’ve got a large list of names you’re excited to convert since that ebook, webinar, or landing page hit it out of the park. Then… nothing much happens. You might get a couple of customers, but everyone else … Read more
Suppose you have performed thorough research on a prospect. You are now ready to call with them and discuss how your solutions can resolve their pain points. Let’s pause here for one moment. Getting in sales calls with a prospect on the very first attempt may not always be that easy. There are tons of … Read more